Asante Financial Services Group is a high impact digital financial services company focused on supporting the growth of African businesses and individuals through relevant financial solutions.
We are inspired by the potential of Africa and Africans, and are committed to providing relevant and affordable financial services and products primarily to the underserved. Using mobile telephony and technology, we are able to advance the financial independence and wellbeing of Africans by providing real solutions to the financial needs of Africans.
Unlocking your potential.
Africa is a continent with an abundance of natural resources, talent, and an unreserved sense of afro-optimism. Our optimism and hard-working nature is a big driver of our quest for progress, regardless of the financial challenges we may face.
Growing your business, together.
We understand the challenges many individuals and SMEs face as you endeavour to grow your businesses. We also recognise that in line with the African spirit of community, you do not have to face those challenges alone.
A Lending Partner You can Trust
We honour our promise of being a Responsible Lender with a Purpose, adopting the highest level of standards and ethics in our lending practices. We abide with the local regulatory policies and guidelines to ensure that we protect you and your business, when you access our products and services.
We partner with reputable companies to give you easy and secure access to finances.
Chidi Okpala, CEO of Asante Financial Services Group, a digital financial services veteran with 25+ years of experience in Strategy Consulting, Retail Banking, Mobile Money and FinTech in over 30 countries across Africa.
“I manage a hardware store in Ruai and like many businesses, I sometimes experience stockouts. This can be damaging to a business. So back in 2018, I decided to reach out to Asante Financial Services Group for a short term loan just to keep my business running. I’ve been using them ever since for the day to day running of my business and my business has really grown. I’m glad I chose them as our relationship has been great from the get-go.”
Faith Superior Hardware Store Manager
“Having a wines and spirits business in Nairobi has its fair share of challenges. We have to deal with the occasional visits from the city council, damage and stockouts. To deal with this effectively, I tried using Asante Finance’s loan service. I’ve been using them since 2018 and paying my loans on time. They recently told me that my loan limit has increased and that was great news for me. It’s been easier managing my store thanks to Asante.”
Empire Wines & Spirits – Kitengela
“My grocery shop mainly caters to University students who live nearby. Sometimes, the students go on strike and are required to go home. Such periods have been bad for business as I end up not being able to sell my perishable goods. I’ve been keeping things running by using short term loans from Asante Financial Services Group. They help me with cash for the day to day running of the business and small business investments. Their interest rates are favourable as well. I’ll always be grateful to them.”
Bethany Village Shop
“My restaurant is called Rock Villa Restaurant. I’m really passionate about my biashara and I’m always looking for ways I can improve my customer’s experience here. I’ve been getting financial help from Asante that I invest back in the business. I bought a pool table with my first loan from them and my customers love it!”